(JEFFERSON CITY, Mo.) Primary campaigns can be such tedious affairs. This year’s Republican gubernatorial primary contest was shaping up to be no different.
That is, until this week.
Enter Eric Greitens.
Mr. Greitens, a Navy SEAL turned politician, made a major media splash this week with the release of a new campaign ad titled, ‘Taking Aim.’ The 30-second spot features Mr. Greitens reaffirming his outsider status and his support for 2nd Amendment rights before literaly ‘taking aim’ at the Jefferson City establishment; ending in a rather sizable explosion.
While detractors were quick to mock the ad, it accomplished its goals nonetheless. The spot not only spoke to the strong pro-2nd Amendment sentiments shared by a vast majority of Missouri Republicans, but the spot also raised Mr. Greitens’ public profile in an otherwise crowded primary race.
Primary Day is August 2nd.
You can view the ad, ‘Taking Aim’, below.